Fruit spread and jam sit side by side on the shelf, and many shoppers treat them as the same product. The difference usually lies in the recipe, and the rules for each name vary from market to market.
Start with the fruit
The ingredient list shows how much fruit is in the jar. Most VIGOR spreads use 50% fruit, and the percentage is listed on each product page.
Check the source of sweetness
Traditional jam is often sweetened with added sugar. Many fruit spreads use other sources. Most VIGOR spreads take their sweetness from apple and grape juice concentrates, with no added cane sugar. Fruit concentrates still contain natural sugars, so it helps to read the nutrition label too.
Look at how it is made
Process matters as well. VIGOR uses low-temperature vacuum cooking, which helps limit the effect of heat on the color and flavor of the fruit.
For importers
Product names and label claims differ by market, so check local rules before you finalize a label. Contact our team for details on any product.